Hello, world.
We’re Generation.
We find what’s true.
Then we give it a name,
a shape, a form.

We live at the intersection of opportunity and challenge.

In 1999 we created Generation to be a small research, strategy, and branding consultancy that works exclusively with nonprofits. We understand missions, internalize cultures, study challenges, inspire creativity, and create bright futures. In practical terms that means we conduct in-depth research, write compelling positioning platforms, design solution-oriented plans, and produce creative and effective marketing tools.